Search engine marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) primarily through paid advertisings may incorporate Search Engine Optimization(SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click( PPC). Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages(SERPs). With an increasing number of consumers searching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing the company's reach.
In search engine marketing, advertisers only pay for impressions that result in visitors, marketing it an efficient way for the company to spend its marketing dollars. Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information. SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace.